The Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) has been launched by the Ministry of Health & Family Welfare (MoHFW), Government of India to provide fixed day assured, comprehensive and quality antenatal care to pregnant women on 9th of every month. A key feature of this programme is that the antenatal checkups services would be provided by OBGY specialists/ physicians with support from private sector doctors to supplement the efforts of the government sector.
Under the programme, Obstetricians/ physicians from the private sector would be encouraged to provide voluntary services at designated public health facilities. The Hon’ble Prime Minister has appealed to private sector obstetricians / physicians to volunteer their services and dedicate 12 days in a year to the health of pregnant women.
A National Portal for PMSMA has been developed In order to facilitate registration of private sector doctors willing to provide voluntary services under the Pradhan Mantri Surakshit Matritva Abhiyan programme on the 9th of every month. The Portal provides a platform for online registration of volunteers and recording the contribution of volunteers. Volunteers can also share their feedback/ grievances through the same. Additionally, a virtual ‘Hall of Fame’ would be created on the portal for recognition of the contribution of doctors who have consistently provided services under the programme.
One of the special focus of the agency would be to create visibility on the ‘IPledgeFor9’ Achievers Awards which celebrates individual and team achievements and their outstanding contributions under the Pradhan Mantri Matritva Surakshit Abhiyan (PMSMA) across India, at various levels- facility, district, state and national levels between January to April 2017.
The Abhiyan envisages improvement in the quality and coverage of Antenatal Care (ANC), and aims to create a social movement around pregnancy and child birth, with the involvement of private providers at scale in service provision. While the public sector involvement is binding, the contribution of the private sector is ‘voluntary’. Currently there are no cash incentives built in or ‘Awards and recognition’ of performance for public sector performance or private sector time, which is critical for achieving the objectives and sustainability of the PMSMA.
The ‘IPledgeFor9’ Achievers Awards has a two-fold objective:
– Identify and recognize excellence in team performance in PMSMA at various levels.
– Identify and recognize private sector excellence in individual engagement and results in PMSMA at various levels.
Three broad categories of awards are proposed:
- IPledgeFor9 Team Achievement Awards
- IPledgeFor9 Individual Achievement Awards
- Special Awards